Most of you probably know about Google as a powerful and popular search engine, where 1.17 billion people go to find stuff on the web. But Google is more than just a search engine. So much more. Google offers lot of free tools for business owners and marketing managers too. Whether you’re trying to boost your SEO rankings, increase your conversion rates, fine-tune your user experience, track and manage your brand’s reputation or simplify your content creation process, Google has it all FOR FREE. Let’s round up the five most essential Google marketing tools at your disposal so you can be sure your business is taking full advantage of all Google has to offer.
Google Analytics is one of the most powerful and most effective tools at monitoring your website traffic. You can track things like which of your blog posts have been most popular, how many of your visitors are regularly returning, how long people are spending on your website, and much more. During a search engine optimization (SEO) campaign, you will need to use Google Analytics to track the performance of your keywords in order to have a successful campaign. It is completely free of charge. Although it is a free tool, but it still offer just as much or even more functionalities when compared to other paying tools.
Other than the core set of keywords that you are optimizing, you will also be able to find out what other keywords your visitors type in to find your website. During the initial optimization campaign, the number of keywords may be little. But as time goes by, you will start getting more keywords being listed on organic listings, due to your overall optimization effort. You will be able to know which are the popular pages and links, and measure whether your optimization campaign is directing the traffic to the correct pages. With the analytic report, you will be able to fine tune your website, and do a new copyrighting on any page that is not converting well. In the end, it will bring you more quality prospects, and thus gaining more customers in the near future.
You can learn the following in Google Analytics.
Demographics – Learn more about your audience, including their location and language.
Social Engagement – See what social networks visitors come from and how they interact with your website’s social plugins (custom coding must be implemented).
Technology Used – Find out what browsers, operating systems, and networks your visitors are using to view your website.
Mobile Information – Find out how many of your visitors are using mobile technology.
Traffic Sources – Analyze what websites, keywords, search engines, and other referrers send traffic to your website.
Top Content – Get an idea on how effective your content is by seeing your top entry and exit pages.
What Leads to Conversions – Set up goals in Google Analytics to find out which visitors complete conversions such as purchasing a product or signing up for a mailing list.
Every marketing campaign on the Internet needs to be tracked in order to make it successful, so there is no excuse for not using this powerful free tool on your website.
2.Google Webmaster Tools
Want better insight into how healthy your website is in the eyes of Google? Just set up a Google Webmaster Tools. Google Webmaster Tools is a very popular solution for your website. You will be able to use it for a frequent analysis and for checking the statistics of your website. It gives you precise information how your website is indexed by Google and provides you with deep insights in case of an issue. Google Webmaster Tools provide a full list of the search phrases that result in your website being displayed on the search engine results pages. You will also receive full information about all internal and external links to your website, keywords, errors and missing pages.
If you have already set up your website with Google Analytics, you can easily add it to Google Webmaster Tools to start learning the following.
Site Configuration – This section checks your website’s settings on the web, including preferred domain canonicalization, sitelinks, URL parameters, change of address, and users who have access.
Site Health – This section includes crawl errors, stats, blocked URLs, and malware alerts.
Site Traffic – This section includes search queries (aka, possibly some of the keywords omitted from Google Analytics thanks to the keyword not provided, links to your website (a comprehensive view of your backlink profile), internal links, and +1 reports. +1 reports tells you the search impact of results showing your website’s +1 count vs. without showing it, +1 activity on your website, and audience demographics.
Site Optimization – This section includes your sitemaps, HTML improvement suggestions, content keywords, and other resources.
3. Google Adwords
Every gain comes along with a certain payment; it can be hard work, intelligence, power, or investment. The phrase applies completely to Google AdWords, as it is a tool Google offers users to gain traffic through clicks against payment per click. If you have yet to try it, here’s how it works: You create ads that target specific keywords related to your business, and your ads appear above or to the right of organic search results on Google when people search for these keywords The cost your ads depend on the competitiveness of the keyword you’re targeting, but you only pay if visitors actually click on your ad.
The more smartly you use it, the more benefits you will reap. Google AdWords makes your marketing task a whole lot easier by bringing huge per click traffic through the use of proper keywords. When these keywords convert to business and sales, the traffic driven from Google AdWords is converted to profit. Many factors contribute to Google AdWords’ success as a method for Web sites to earn profit. Keywords are search terms or strings of search terms that when put in the search box show results relevant to that search. Google AdWords’ location targeting enhances the importance of the campaign all the more. Location targeting is one of the most important and useful components of implementing a successful PPC campaign.
10 reasons why you can still use Google AdWords:
1. Small Initial Investment
2.You can set your own budget
3.High ROI (Return of Investment)
4.Can bring targeted traffic directly to a Website.
4.Google Adwords Keyword Tools
If you’re looking to boost your organic SEO, you’ll want to do some keyword research first and foremost. Keyword research helps you identify keywords to target as you’re creating blog and website content, focusing your SEO and content creation efforts so you can get found by the right searchers.
The Google AdWords Keyword Planner, though a tool meant to help you plan your AdWords campaigns, can also help you search for new keyword ideas and suggestions to help you with your organic keyword research as well. Google AdWords keyword planner is a combination of two tools: Google keyword tool and AdWords traffic estimator for the relevant keywords used. Google Keyword tool will give you keyword suggestions and number of times it is used by different websites but will not suggest you to use particular one. It will provide you a long list of keywords based on your search list. You can use them by collecting them in an excel sheet or using any other tools. You will need to set up an AdWords account to use the Keyword Planner, but that doesn’t mean you actually have to create an ad.
Google Plus was established in the beginning of 2013 as the second largest social network in the world, having over 500 million of users. However, it seems that in this part of the world, no one’s really started to feel the presence of this giant yet. But, you should know, that failing to take this seriously means letting a priceless opportunity for your business go to waste.
Google+ is Built for SEO. Because everything you post on Google+ is immediately indexed by Google. Thus, influencing search engine results positively. We know this is huge for companies and professionals, because the websites that appear on the first page of Google, and especially in the first few positions, get 54.8% of all clicks from users.
Google+ reviews are critical! If you do not have Google+ reviews on your Google My Business profile, your potential customers would absolutely go to a competitor with higher ratings and more reviews instead.
The problem that most businesses have with marketing on Google+ is that they attempt to utilize the same strategies that they use for their social media platforms. Google has stated officially that Google+ is not meant to be another social network, and companies shouldn’t treat it that way. The best way to actually use Google+ as a social network would be to let it be a bridge between your other networks for potential customers to engage with you there. Remember that customers don’t engage much on Google+, so provide interesting content to entice users based on their interests, so they’ll be more likely to engage with you through other forms of media.
In the world of digital marketing, it all comes down to whether or not your ideal customers can find you right when they need you, and utilizing effective search engine optimization strategies is the key to making this a reality. With Google’s programs remaining such integral aspects of those strategies, these above mentioned tools are something that you absolutely cannot ignore. Want to know more about how to market and generate online leads? We can help you. Don’t hesitate. Contact us today only!