According to a Census data, ecommerce sales are increasing at a rate faster than traditional offline retail sales. So it’s no surprise that budding entrepreneurs and existing “bricks and mortar” businesses are turning to ecommerce as a business opportunity. One can get a lot of benefits by opting for ecommerce as it delivers a comprehensive range of benefits to retailers and merchants. Ecommerce is expanding tremendously because of its complete range of benefits that any industry vertical can enjoy. Consumers can purchase almost anything online 24*7 a day and get an ultimate shopping experience.
But the e-shopping concept is bit different from that of physical stores. You have to do a lot of marketing research to engage your customers and make them come back for more. Lets me give you some ideas to enhance engagement on your ecommerce store.
1. Visuals and Medias
We know first impression is the best impression. Similarly, the first thing that one looks at while visiting an ecommerce website is the images displayed on it. For maximum conversions to happen, design your homepage carefully with relevant images. This will create positive impression on visitors. The chances of conversion is more when a visitor spends more amount of time on the website. Promotional videos and creative videos put up on the homepage play vital role to enhance customer engagement. Always make your website more visual than textual because people are more interested to watch the visuals than reading.
2. Customization of Products
The demands of customers have been increasing day by day and today they even want their shopping experience to be personalized and customized to their preferences. In an ecommerce website when you give your customers an option to customize their own products using customization tool, they would really appreciate it and chance of transaction will be more. You don’t have to offer this for all range of products but for items like clothing etc. By doing this you can increase more number of customers. Keep focus on products that can bring more profit.
3. Live Chat
An online chat system provides customers immediate access to help. Important thing is that customers have someone who can immediately walk them through if they become confused or have a question that can make or break a sale. This helps eliminate bounces away from retail websites and ensure that full shopping carts make it through check out. Allow your customers to write a feedback on the products and services. Customer feedback are one of the key source to generate online leads.
4. Social Network
Social media has played a critical role in the evolution of online shopping. In fact, 9 out of 10 consumers turn to social media for help with a buying decision and 75% of people bought something because they saw it on social media. People are talking about you whether you’re using social media or not. Without an active presence, you let users control the story. Ecommerce is driven by website traffic. Social media is absolutely critical for directing followers to your landing or product pages. Therefore, you must provide social media sharing options on your website.
5. Email Marketing
Reach your customers through emails. Establish and expand a list of email subscribers. Own an audience. Email is your ace, the money medium. It’s private, permission-based and pervasive. The future predictions of email marketing state that it will soon possible to send emails to customers who will be able to make purchases within the email without the need to send them to ecommerce stores to complete the purchase. This means that email will become more than a traffic source.
For every business there is an own strategy and is implemented on their own terms. But when it comes to online stores, it work as a rule, the above mentioned ideas are some examples. All the above are tried and tested methods. To enhance the customer engagement, you can try these. This will be always helpful. Contact us for more ideas to grow your business online.