8 Tips to make your Ecommerce Business Successful

Ecommerce industry is growing at an outstanding rate today. India is now a massive ecommerce marketplace. After Demonetization, almost every age group comfortably choose transacting online. They often prefer to shop online instead of visiting offline stores, for a bigger gamut of choices and offers. According to a report, India is set to become the fastest growing market in the Asia-Pacific region with an expected growth rate of over 57% between 2012-2016.

Starting an ecommerce business is hard work with many steps and decisions that need to come together at the right time. As in any new venture, the first step in succeeding in ecommerce is to set goals. You can only expect to see results if you approach it in the right way. Let’s see some points you should always keep in mind if you are already in ecommerce business or planning for new one.

1. Launching a Website

This seems to be a very common killer of ecommerce start-ups. Don’t rush for the launching of website. This is like crossing a bridge. We can only cross the bridge once it is completed. Before launching get organized, track your customers, and automate as much as you can. The best thing you can do is to purchase a domain name and put some some sort of “coming soon” message on landing page. Try to avoid the big reveal of website until you’ve done with the background works such as SEO, content marketing and social media.

2. Focusing on Users

Do you know before making a purchase decision, 81 percent of shoppers conduct research online. While making an online purchase there is no provision for customers touch, feel, smell and see the product. Currently there is no solution for this. But the best thing you can do is to offer them discounts and free shipping. Maintaining an existing customer is one of the key thing because the probability of a sale to a new customer is only five to 20 percent while the probability of a sale to an existing customer is between 60 to 70 percent. Always make the check out process simplified and avoid signup process before payment option.

3. Running a complete test

Ecommerce websites are the future of the world, growing at the fast rate and also massively, it requires a lot of investment, thus it requires and extensive testing. Before launching, a complete testing is to be done. While testing you should think like a customer and check what’s working and what’s not and find solutions. Some common things which should be tested are

  • Main pages
  • Product type and category page
  • Product detail page
  • Shopping Cart
  • Payment gateway
  • Browser and Mobile Compatibility

Testing is very much important and when you choose some professional and experienced ecommerce website developers for your website, you don’t have to scratch your head much. But still from your part it should be done.

4. Closely working with Social

Ecommerce business clearly recognize the power of social media to connect with an audience. Facebook, Twitter, LinkedIn, and Instagram are nearly ubiquitous in our lives. Your social profile is your storefront. Customers are now using social networks to research companies and products. Your Facebook, LinkedIn and other social pages provide the perfect opportunity to make a lasting impression. Use them to communicate, find information quickly, and increasingly, to shop for products. It’s also a great idea to include social elements like product reviews and social login options.

5. Be Handy

91% of mobile users say that being able to access your web content via their mobile device is very important. This statistics shows that online shopping is no longer just a desktop experience. So if your ecommerce business is not mobile ready, you are losing your customers.

6.Stay on top of Search Engines

Today ecommerce industry is experiencing rapid growth. More and more businesses are entering in this field. So the website should be searchable by the user easily, so it should have good Search engine optimization. It can be achieved by using unique title tags, structure of URLs, sitemaps etc.

7. Collecting Information

As I mentioned in my second point, users are the prime key for the success of every business. Collect as much information as possible from your customers. It will be very helpful for your future campaigns and other application launches.

8.Keep Evolving

One of the main thing is ecommerce business is change in trend. Technology keep on changing and taste of users too. So you should never stop evolving in order to succeed in this wide ecommerce market.

Always keep these 8 tips and go on with your business. You will be successful.

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