First of all we should thank internet. The extensive use of it changed the face of business. Almost all the industries adopted these changes.
Currently ecommerce or online shopping is the most popular way of doing business. Buying and selling online is being popular all over the world.
Do you know why are people shopping online more?
Well there’s a variety of reasons for this. Mainly due to lack of time only. And people believe that shopping online will offer more competitive pricing.
On average people visit at least two websites to compare prices. And there are other sectors also who will compare prices online and then visit the local store to compare the price. But now it has become less.
There is no particular time for people to shop now as in our olden days we used weekends for shopping. That’s not the situation now with increasing use of smartphones and tablets. People can shop now while travelling, waiting for bus and while watching television.
Clothes, Shoes and Groceries are all part of ecommerce now. The purchase of books is another example. Bookshops are doing well with many using e-commerce to boost their sales.
Whether you’re business is large and well-established or a small startup company, the overall benefit you expect is the increase of sales. Sometimes will get surprised at the various techniques and functionalities an ecommerce website can use to increase the sales and revenue.
Let’s see how an online store can benefit your business.
Makes Small Business More Competitive
Few years back small businesses couldn’t compete with big names. Today when the only criteria for increasing your sales are website design and usability, product quality and prices, small businesses can easily compete with bigger chains by offering promotional prices, introducing intuitive website designs or offering better-quality products.
For an online store, the sky’s the limit when it comes to target audience. You can reach any location in and take advantage of new opportunities which is not possible with a physical store.
With increased visibility and sales, you can generate more money. It’s still important to have specific audiences you want to target, but now they can expand beyond your geographical limits.
Time and money means a lot today. You don’t want to waste either trying to sell your product to the wrong customers. Do you know what’s the mistake many businesses often make?
They aren’t selling specifically to their target audience. Ecommerce allows for targeted communication that sends relevant messages to your customers.
In general you can set up an online shop at less cost. Only thing you need is a godown and an ecommerce website. Let me tell you clearly that your godown is a private place and you don’t need to highlight or make attractive to the customers with interior designing. You can save lot of money there.
And when it comes to website, today some professional website developers offer ecommerce website with complete features at an affordable price. So overall for startups and a common man this will be really helpful.
Being open 24/7
Like the world, ecommerce never stops. It runs all the time. Any time people can visit your online store, anytime they can place order. From your point of view, this is a major advantage because you can be selling products while you sleep. Research shows that people tend to shop online in the evenings.
Good ecommerce stores are informative. They contain lots of information about the products they are selling, together with very detailed photos taken from different angles and link to manufacturer’s website, where you can usually find lots of information about production process and raw materials they use. This can help you in increasing the number of visitors.
Easier to Find Products
Online stores offer all products they have in stock. If you are buying in regular retail stores, and the thing you want to buy is out of stock, you often need to check with several stores from the chain to find the desired product. Ecommerce store saves customer’s time and travel money, and therefore their popularity grows fast.
Easier to Promote
E-commerce stores can be promoted by regular internet means like social network sharing and SEO, which are both very effective and cheap.
That’s why online stores have a lot of new customers and with people following links from search engines and social media posts and commercials.
More Payment Options
Regular stores usually accept cash, cards and checks, while on online stores customers have much more options including payment systems like Paytm, Paypal etc.
Some websites also have alternative payment methods that enable customers to buy products without leaving their personal information.
With these many benefits it seems like this business is another get rich scheme. Online stores require lot of promotion in timely manner.
Would you like to grow your business and increase sales with an ecommerce website? We can help you create the online store to suit your brand. Contact us