In this Digital world people go online to search for businesses that they are looking for. But have you noticed whether your business is there on search engine results or you made any steps to bring your business there? You know Search Engines essentially act as filters for the wealth of information available on the Internet. So when you want your website to appear on search engine as a solution for your targeted audience’s needs, you have to consider many things and do a lot of research to be displayed at the top of Google. In this article let’s see few steps that is to be followed in order to get your website found on Google.
Submit Your Site to Google
After creating a website, one of the most common issues we have to address is how to list the website in search engines like google. Most of us think that we need to pay Google or other search engines to list the website. This is is not true, of course. We can show our website in a Google search for free.You can submit your website to Google through link Submit site to Google.
And one more plus in this is you can resubmit your site every time you make a change. This will keep Google in the loop about important updates to make sure that the latest version of your site is accurately indexed.
Select the Right Keywords
Keywords are the words and phrases that Internet users type into search box of Google, to find what websites that match what are looking for. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. While preparing content on your site, factors such as location and niche business offerings can play a big part in the exact wording that you’ll want to use. Let’s take one example.
You make biscuits and sell. In some countries instead of the word ‘biscuits’, ‘cookies’ might be commonly used, which means depending on your audience you want to adjust your content accordingly.
Google’s Keyword Planner is the right tool to find ideas for the keywords most suited for your business. This helps you to know about what people search for in your local area and it also will allow you to get own relevant keywords to add to your site’s content. When you are confirmed with which keywords to use,integrate them into your website’s titles and text. Always avoid keyword stuffing and let it have a flow with the content. Even google can penalize you for such bad practices. These many thing and more are to considered while selecting keywords. Doing a little research about these stuffs will be always beneficial.
Optimize Meta Tags
When you search something on google search engine, the contents that shows up are not directly taken form a website’s content. These are meta tags. Meta tags are snippets of text that describe a page’s content. They wont appear in the page itself but in the page’s code. These meta tags can control the behavior of search engine crawling and indexing. That’s why meta tags should be added to each page of your site. When you add meta tags, always keep in mind that this particular text appears in Google’s search results. This will be viewed by the visitors and decide whether or not to enter your website.
Link Your Website to Your Social Profiles
This is one of the best tips for online marketing. Create a social media presence for your brand, if you have not done yet. Add your website’s link to Facebook, Linkedin, Twitter, Google plus etc. You can share an update status in these networks as an extra boost for your SEO.
Add Your Website to Local Directories
Local directory submissions are extremely important for local SEO. The advantage of submitting your website to local directories are to build natural backlinks that helps with the SEO process. If you run a local business or service then you should aim to submit your site to as many high quality, relevant directories as possible. Submitting your site on niche directories can also generate traffic and help Google understand the topical nature of your site.
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