Why Blogging is important for an Ecommerce Business

To succeed in ecommerce business today, you need to be flexible and have good planning and organizational skills.

Ecommerce business is something different. So here, for success what you need is different marketing strategy. Blogging is a part of it.

There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment. What do you think? Is blogging an important factor?

Yes, here are the 4 reasons why you need to blog:

  • Drive traffic to your website
  • Increase your SEO rank
  • Position your brand as an industry leader
  • Develop better customer relationships

For an ecommerce business all what you need is traffic to your website. But many still don’t know blogging is the best way to generate traffic.

Many of us think that only way to generate sales is engaging in direct sales.

Handling inventory, email campaigning and calling potential customers are successful only at certain point.

Blogging is a great way to build your audience and generate more sales for your business. How?

Having more blog posts drives traffic to your site because it improves SEO.

If you have a small audience, you might feel not to blog, because nobody will read it. Never do that. Even if you have a countable audience you should blog because not blogging is the reason for small audience.

First blogging means more pages for your website. More pages means more internal links pointing to your homepage.

Use keywords in your articles. List out the keywords, topics, and categories you want your business to be found with. Use these words, and related expressions when writing your posts.

When your articles get shared on social media and gets linked on other sites, your page ranking will improve. Keywords and topics on your website are a significant way in which Google (and other search engines) find your site for these searched words.

Keeping a regular blog also signals that your website is active.

Nice and well written articles demonstrate your company as a leader in the business competition. Posting articles which show your knowledge, you are marketing your skills for your business, service or product too.

If you are into ecommerce business, post interesting articles about the products you sell. For example, the benefits of certain products,how it can be used in your daily life etc. By doing this your customers will get to know you as the knowledge source for the products they want.

Blogs provide another source to deepen the connection with your customer. By connecting directly on your website, your clients are able to get to know your business or product from their home.

Build trust by being a source of information. Consumers like to be informed, and appreciate that you are the one teaching them.

And just as on your other social sites, respond to comments and interact with your consumer. If they have questions about a product you are writing about, respond to them directly on your website.

Unlike many social sites, a blog is generally searchable on your site. Other customers will see your interactions too.

I think now understood why blogging is essential for your ecommerce business.

A systematic approach is what you need, starting with a content calendar. Simply start by answering those burning questions your potential customers have.

Plan blogs that will touch on their pain points. You’ll see results sooner than you ever thought possible.

Want to get started? Don’t feel overwhelmed. Contact us today!

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